SARA CROFT
Sara Croft is a seasoned marketing executive and entrepreneur with over 15 years of experience in tech, startups, and nonprofit sectors. Currently, she is the Co-Founder and CEO of Five Four, a growth agency for early-stage founders and founder-led businesses.
Prior to founding Five Four, Sara held leadership positions at Innovatemap, where she served as VP of Marketing and Principal of Growth Marketing. Her expertise spans revenue growth, market expansion, brand awareness, and thought leadership development.
Sara has a strong background in communications, having worked as Senior Director of Communications at TechPoint, where she launched significant initiatives for Indiana's tech ecosystem. Her experience also includes roles at Easter Seals Crossroads, where she developed corporate PR and digital marketing strategies.
An active mentor in the startup community, Sara contributes her expertise through organizations like Endeavor, First Round Fast Track, and Pavilion. She holds a Bachelor of Arts in Art History from Indiana State University and continues to be a driving force in the tech and marketing landscapes.
CHRISTIAN BECK
Over the last two decades, Christian has built a career at the intersection of design, marketing, sales, and business strategy. After starting his career at Autodesk in 2007 as a product designer, he moved into design leadership at Aprimo before leaving to help build and grow a product agency between 2014 and 2023.
Christian keenly understands how to grow services and product companies efficiently with an eye towards revenue. By leveraging his rare mix of hands-on design, sales, marketing and product experience, he helps founders and business leaders make better decisions, and build brands that outperform
the market.