Audacious founders require audacious capital — investors who see beyond the world we live in today and are eager to bring innovation to life.

Audaz Capital is that investment firm. But without a strong brand identity, Audaz wasn’t attracting founders who matched the firm’s thesis. Founded in El Paso to support the Southwest region, Audaz needed to signal their understanding of the Southwest tech ecosystem through messaging and visuals that resonate with — and represent — the market.

Everything we created was with intention. We swapped the lion mascot for a mountain lion — more respective of the region — and perched the mountain lion up high, representing a climb already made and a future climb to come. We chose colors and imagery that harkens to the architecture and natural elements of the Southwest.

Audaz Capital is making bold moves in early stage investing, and we believe they now have a bold brand to support that approach.