For the past 20 years, BakeSmart has been the bakery industry’s premier solution for managing custom cake orders.

While features and workflows were updated over time, the product, the technology, and the brand mostly stayed the same. But as on-premise solutions become harder to develop and support, and as bakeries become more technically advanced, BakeSmart needed to transition to the cloud.

Over several months, we helped BakeSmart align its product hierarchy, redesign the product UI, and update its positioning and messaging to reflect 20 years of growth. And of course, why not put the icing on the cake with a new brand and website?