Simplifying the path to building and growing a startup.

Five Four is a strategic band of comrades, soloists, and creatives. We partner with startups to develop systematic brand positioning and go-to-market strategies that drive measurable growth. We’re your outsourced team, ready to deliver strategic depth and practical execution.

Our name is a nod to the 5/4 time signature often used in jazz music. Startups are like jazz bands: everyone brings a unique talent, and they can each solo with the best. And they make beautiful music when played together.

Our Manifesto

It’s thrilling to see founders take their vision of the impossible and the unknown and make it real and true. It requires audacity that, with the right steps and resources, turns into ingenuity.

While engineering has never been more democratized, today’s market requires a keen focus on growth strategies that show results quickly and efficiently.

Today, the path to product-market fit isn’t as clear cut. Founders need experienced talent to navigate increasingly complex product and go-to-market strategies. They need to be capital efficient and yet take a portfolio of bets to identify the best path for growth.

As advisors and mentors to founders across a variety of verticals, we get product and growth. We’ve seen when things go well and when mistakes were made. We know how to play off the same sheet music and how to improvise.

You see beyond the world we live in. 
And we see you.

Our Team

Sara Croft
CEO and Managing Partner with a background leading marketing teams and strategy. Oversees agency vision and client growth.
Christian Beck
COO and Managing Partner with a background in UX and product. Oversees design strategy.
TJ Nieset
Creative Lead with a background in visual communication and branding. Leads design execution and visual identity.
Naomi Chandler
Brand Strategist with a background in entrepreneurship and design. Leads marketing execution and brand messaging.
Erin Bane
Marketing Strategist with a background in tech and campaign planning. Leads marketing systems and operations.