INDIANAPOLIS, IN (September 2, 2026) — Five Four, the on-demand growth agency for B2B startups, today announced a partnership with EventReps, naming it the firm's preferred partner for on-site lead capture at conferences. Clients running a Five Four conference activation can now use EventReps' PITCH Score platform to scan, score, and prioritize leads in real time, so the most valuable conversations are ready for follow-up as soon as the show ends.
Conferences remain a mainstay of B2B go-to-market strategy, but the pressure to make them pay off is rising. Budgets have been flat or down for two-thirds of B2B event teams for two consecutive years, according to Forrester's Q1 2025 State of B2B Events Survey, and more than 90% of organizations now name demonstrating ROI and improving post-event follow-up as top priorities. That pressure lands hardest on the show floor itself, where a lead that isn't captured accurately or prioritized quickly is a lead that quietly erodes the return teams are being asked to prove.
“We spend a lot of energy getting clients ready for a show: messaging that resonates and booth design that attracts, pre-show outreach to qualified buyers, and booth staffing strategies,” said Sara Croft, CEO of Five Four. “But managing the lead capture process has always been the part clients had to handle manually with things like spreadsheets and iCloud notes. EventReps closes that gap. Our clients get a direct line to a tool built specifically for scanning and tiering leads in real time, making it so our follow-up work is spent getting demos booked, not organizing the data.”
Why the Floor Is Where Deals Get Lost
Five Four's own conference playbook has always treated the weeks before and after a show as where the compounding value lies. But the show day still matters. A lead that isn't captured accurately, or isn't prioritized until a week later, is a lead that's gone cold by the time follow-up starts. Or worse, they go to a competitor.
PITCH Score addresses that directly. Every scanned badge or business card is scored in real time across five dimensions — Persona, Intent, Timeline, Clout, and Heat — and tiered into an A, B, or C lead before the conversation is even over.
Jeff Coppola built EventReps after years running booth strategy and on-site sales execution for B2B companies himself. "I kept seeing the same thing: big budgets, passive booths, and a spreadsheet full of names nobody followed up on," he said. "EventReps is the system I wished those companies had."
How PITCH Score Works
PITCH Score follows a three-phase system around the way teams actually work a conference:
- Readiness before the show: Reps get a live workspace loaded with target accounts, prospect information, and talk tracks.
- Lead generation on the floor: A scanned badge or business card captures the lead instantly. Reps can add talk-to-text notes between conversations, while PITCH Score scores each lead in real time. The system works alongside existing conference lead scanners.
- Realization after the show: Teams leave the event with a prioritized A/B/C lead list, drafted follow-up for each lead, and a performance dashboard, rather than a spreadsheet of names nobody calls.
How It Works for Five Four Clients
Clients working with Five Four on a conference activation get onboarded to the PITCH Score app with the EventReps team ahead of their show. EventReps handles setup, onboarding, and support directly. The client's existing Five Four follow-up campaigns are built to work with PITCH Score's lead tiers from there.
The EventReps introduction is available now to any Five Four client with an upcoming conference, and is included as part of Five Four's Conference Activation package starting September 2, 2026. Founders interested in a scoped conference proposal can reach out at fivefour.partners.
About Five Four
Five Four is a growth agency for B2B startups, helping founders build brand, pipeline, and go-to-market strategy from the ground up. Its work spans brand identity, website design, conference activation, and follow-up campaigns for companies preparing to scale. Five Four is based in Indianapolis, Indiana. Learn more at fivefour.partners.
About EventReps
EventReps builds qualified B2B pipelines end-to-end: pre-event outreach, readiness training, proprietary PITCH Score badge scanning, and post-event sequencing. Founded by Jeff Coppola and Greg Bornstein, EventReps is built by people who've worked the trade show floor themselves. EventReps is based in Brooklyn, New York. Learn more at eventreps.io.
Media Contact
Sara Croft, CEO, Five Four — s@fivefour.partners
