Turn your next conference into pipeline. Five Four runs the whole play, from picking the right show to the follow-up that converts.
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Most people measure a conference by what happens on the show floor. Leads are collected, conversations had, and maybe a deal gets signed. There’s ROI there, but it’s the smallest return available. B2B teams that take strategic control of the weeks before and after the show win on every front: outreach, messaging, content, follow-up. They leave with more leads, more press, more content, and more pipeline that keeps closing for months.
Not sure your booth is working?
Send us a photo and we’ll tell you.
01.
Not every conference is worth the spend. We evaluate the room for audience fit, competitor presence, and cost before you commit a dollar.
“Not every show is worth the badge fee.
Here’s how to know before you commit.”02.
Your backdrop has about three seconds to stop someone walking a crowded floor. We design the booth environment and write compelling messages that get people to stop in their tracks.
“Why your backdrop has 3 seconds to work,
and how to design for it.”03.
We build the pre-show outreach sequences for email and social media so the right people already know you before the floor opens.
“The pre-show moves that get people to your booth
before the doors open.”04.
We pull media partner lists, book on-site interviews, and plan content capture before you arrive, so you leave with press coverage and content.
“How to walk away with press coverage and content,
not just business cards.”05.
We help you determine booth staffing, conversation flow, lead capture, and real-time content capture, so you don’t leave without qualified deal flow.
“Staffing, conversation flow, and content capture,
what actually happens on the floor.”06.
With our lead capture and qualification system plus a post-event nurture sequence, the contacts you made don’t go cold the week after everyone flies home.
“The follow-up system that
turns contacts into pipeline months later.”
$1M+ in pipeline from a single conference, plus a giveaway (the flamingos) that literally followed prospects home and became a talking point in sales calls.
Closed a deal on the show floor and handed out 4 contracts day of, something that had never happened for their team before a conference.
4 on-site media interviews booked before the show even started, resulting in 3 published articles and ongoing outlet relationships, from a single round of pre-show outreach.
Take our 2-minute Conference Readiness Assessment. Tell us what you're planning, and we’ll tell you exactly what’s missing.
Both are 4-week sprints. Pick the level of support that fits your show.
Starts at $12K
A complete conference campaign built to generate pipeline, not just impressions — from pre-event outreach through post-show follow-up.
Starts at $5K
Show up to a conference with a booth presence that builds awareness, generate leads, and close deals.
Do you help with speaking submissions or session proposals?
+That's part of Conference Strategy and Messaging in the Full Service package. We'll help you identify the right stage opportunities and put together a compelling submission.
Do you help source swag and giveaways?
+Yes, as part of booth design. The right giveaway is a design decision, not an afterthought. Ask about the Reportwell flamingos.
Will someone from Five Four be on-site with us at the conference?
+Not typically. We build the strategy, materials, and campaign, and your team runs the floor. If you want us on-site for content capture or execution support, we can scope that separately.
Is the cost of booth materials included?
+No. But we work with preferred vendors and can ship your materials directly to them, so you're not the one juggling logistics.
Can you help us pick the right sponsorship level?
+Yes. Sponsorship menus are usually confusing and priced to make the top tier look inevitable. We'll help you meet with the conference's sponsorship team, evaluate what's on offer, and choose the placement that fits your budget and your goals.
What if we're attending without a booth?
+We can still help. Targeted pre-show outreach, environmental branding, and content capture all work whether or not you have booth space.
Can we get PR without the full package?
+PR and content tactics are built into both packages' pre-show work. You don't need a separate PR engagement to get media outreach and content capture into your campaign.
We don't have a booth yet. Can you help with that?
+Yes. Booth design and branded environment work is included in Full Service Conference, and booth backdrop and signage design is included in Startup Conference.
How far in advance do we need to start?
+Both packages are 4-week builds. If you're exhibiting in September, the latest you can realistically commit and still be ready is early-to-mid August.
The conference may be in Vegas. But the ROI shouldn’t stay there.
Now Featuring: Partnership to Enhance Market Research with Midsail
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